Surtex -Plus Stationery Show – May 20-22, 2012, Jacob Javits Convention Center, NYC
Licensing International Expo – June 12-14, 2012, Mandalay Bay Convention Center, Las Vegas, NV
Research – research – research
On the internet – type in Art Licensing and read everything you find!
Talk to other artists, especially those in the art licensing business
Use the services of a coach to get your dreams directed
Read the Licensing trade magazines and subscribe to their newsletters
Listen to Tara Reed’s Teleseminars and read her Art Licensing Info blog – she brings together some of the best in the Art Licensing business
Be an empty sponge – gather information from everywhere
8. Market your brand for Licensing
Remember this is art for business purposes – not being sold in a gallery or to an art collector.
Art that represents something – rather than being completely abstract – has more application to product.
What is the artist’s story – and the story behind the art? This is a critical piece of the equation.
Do you have brand identity – what differentiates you in the marketplace? A strategy that tells your story? If so, what is it – what does it look like? Is there a logo, colors, tagline? If not, what could it be?
9. Protect your intellectual property while you maximize exposure
What royalties do you charge? Is it by the piece of artwork or by product artwork will be used to create?
How do I protect my images from being used without my permission?
What are the key points that need to be covered in every Agreement?
Term of Agreement
Advances and Guarantees
Royalty Payment Schedule
Indemnification for Artist
What do agents expect to be paid? How does that work?
Why licensing? Being paid multiple times for the same art – but it takes time, patience, and carefully crafted agreements.
10. Focus and begin!
Understanding the exciting world of Art Licensing!
For Consulting Services contact: Linda Mariano LM2 – Licensing and Marketing Phone: 408-718-3730 Email: LMariano85@yahoo.com