Monday, February 11, 2013

The Retailer's Point of View: An Exclusive Interview with Kimberly Jolly

As mentioned in the Atlanta Gift show article we published a few weeks ago, walking the Mart gives one a greater insight into art, products, and how the product development-wholesale-retail-consumer business operates. We are very excited to introduce the first of a series of new editorials about fabulous retailers and their stories. We hope this will complete the circle and help understand the process from beginning to end.

Tell us a little bit about yourself and your company. What do you do? My name is Kimberly Jolly and I own Fat Quarter Shop, an online fabric store and It's Sew Emma, a quilt pattern company.

Kimberly Jolly
What drives you personally in your job? What inspires you? Writing patterns inspires and drives me in my job. Our pattern company, It's Sew Emma, has been an exciting venture and continues to take us on new adventures. Last year we wrote our first book and are gearing up to continue that journey!

Tell us a little about your selection process. While we always tend to purchase fabric collections that appeal to our personal tastes, we also keep an eye out for new trends and listen to what our customers want. This helps us keep our fabric offerings diverse and well-rounded. From batiks to modern to traditional, we have it!

What makes for a great art collection? As a quilter, I look for fabric collections I can really use. That means, beyond having some wonderful focal prints, a collection needs an awesome range of coordinates. When I look at a new collection I can instantly dive in and pinpoint my best focal, binding, sashing and background options.

What are some of your favorite design trends right now? We are always keeping an eye on trends. As of right now, my favorites have to be solids and chevrons. Solids are currently stealing the show in many quilts. We carry a vast range of colors and we love seeing the many different quilts made from solids. Chevrons, too, are everywhere. Chevron prints have popped up in the fabric, home d├ęcor and quilting industry. It is hard to over look this bold trend!

What's your largest market category? While we stock a variety of notions, books, sewing and quilting patterns, our largest category is high quality designer fabric for quilting and sewing.

Happy tones
What's on the horizon for your company? Here at Fat Quarter Shop we are developing our Coming Soon page. We are striving to make it easy to browse the collections and have an idea of what may perk the customer's interest. We are also engaging our customers in new ways, like an upcoming free sew-along project that will be hosted on our blog!

Find out more about Fat Quarter Shop and It's Sew Emma here:

chevrons
modern
solids
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