Tell us a little bit about yourself and your company. What do you do? My name is Kimberly Jolly and I own Fat Quarter Shop, an online fabric store and It's Sew Emma, a quilt pattern company.
Tell us a little about your selection process. While we always tend to purchase fabric collections that appeal to our personal tastes, we also keep an eye out for new trends and listen to what our customers want. This helps us keep our fabric offerings diverse and well-rounded. From batiks to modern to traditional, we have it!
What makes for a great art collection? As a quilter, I look for fabric collections I can really use. That means, beyond having some wonderful focal prints, a collection needs an awesome range of coordinates. When I look at a new collection I can instantly dive in and pinpoint my best focal, binding, sashing and background options.
What are some of your favorite design trends right now? We are always keeping an eye on trends. As of right now, my favorites have to be solids and chevrons. Solids are currently stealing the show in many quilts. We carry a vast range of colors and we love seeing the many different quilts made from solids. Chevrons, too, are everywhere. Chevron prints have popped up in the fabric, home décor and quilting industry. It is hard to over look this bold trend!
What's your largest market category? While we stock a variety of notions, books, sewing and quilting patterns, our largest category is high quality designer fabric for quilting and sewing.