Monday, March 11, 2013

Get Ready For The Fabulous Surtex Show 2013!



SURTEX® - May 19-21, 2013, 9:00 am – 6:00 pm
Hall 3A - Jacob K. Javits Convention Center, New York, NY

I just finished designing my booth for the upcoming Surtex show in May. I'll soon start to post some pictures as the various elements get made or printed. This will be my first solo show and I am very excited about it! If you are attending, please come by our booth 446 and say hi! The Moon from My Attic will also be attending as Press so you will have a live update through Twitter and FB!

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This week I invited our friend Janet Falk to tell us about what Surtex is and its purpose. Many of you know about this great show but many artists new to licensing might not. So here it is, an overview of the best art licensing show in town!

"It's time to get ready for SURTEX®, the premier art, design and licensing marketplace for all product categories. Now in its 27th year, SURTEX successfully connects artists and designers from around the world with manufacturers and retailers eager to locate the freshest, newest, most original artwork for product development. It's also the hub for timely education, whether one is a new market participant or a veteran designer; trend, industry and licensing market updates for retailers and manufacturers; plus unparalleled networking and business opportunities for all participants.

SURTEX hosts more than 320 exhibitors – individual designers as well as studios and agencies – who license and/or sell original artwork for products in almost every category serving the consumer, home and contract markets, from May 19-21, 2013 at the Jacob K. Javits Convention Center in New York City.

First-time and veteran exhibitors alike have multiple opportunities to augment their own marketing efforts by showcasing their name and artwork on the SURTEX website and in the eNewsletter – vehicles that live 24/7 as well as on-site at the show. Some are included in the Basic package and others are on a fee basis.

To begin with, all exhibitors are invited to three pre-show webinars to help prepare their pre-event marketing, on-site booth set-up, and show floor success. Many first-time exhibitors find the how-to aspect of the Booth Design and Logistics Boot Camp especially helpful. On the SURTEX home page, Marketplace displays rotating images with title from exhibitors; when visitors click on the image, the exhibitor's website opens in a separate tab.

The twice-monthly On the Surface eNewsletter may feature news of exhibitors, such as recent licensing agreements, announcements of new collections, and related developments, plus images. There is no fee to submit press releases. Exhibitors have the opportunity to provide press kits in the on-site press center for media attention and oftentimes have the opportunity to meet key press who visit SURTEX in search of new designs and fresh faces in the marketplace.

Some artists offer an in-booth promotion of merchandise featuring their work or hold a signing of posters or books. SURTEX may announce these raffles and events in the pre-show press release and share the details with reporters. In addition, many artists use the template email, perhaps incorporating their own branding, to apprise clients and prospects of their participation in SURTEX and their booth number.

On a fee basis, banner ads on the SURTEX website are available as are ads in the twice-monthly issues of On the Surface newsletter and the SURTEX show directory, distributed to each of the expected 7,000+ attendees. Exhibitors may also display their name and booth number at key locations on the show floor.

Manufacturers attending SURTEX represent hundreds of product categories, such as tabletop, home textiles, giftware, apparel fabrics, gift wrap, and more. Some well-known brands include 1800Flowers.com, 3M, Anchor Home Products, Atrium Wallcoverings, Barnes & Noble, Bed Bath & Beyond, Costco Wholesale, Hanover Direct, Homefires, Kurt S. Adler, Leanin’ Tree, Marcus Brothers Textiles, MeadWestvaco Consumer & Office, Michaels Stores, NYGALA Corp, Paper Magic Group, Paperchase, Paperless Post, Popular Bath Products, Red Rooster Fabrics, and Staples.

In a return to its roots and in line with the re-emerging textile sector, in 2013 SURTEX launches Atelier, a special section for top textile design studios that primarily sell their designs. Studios in this by-invitation area will present their trend-forward collections to manufacturers and retailers developing interior textiles, wall coverings, floor coverings, and numerous other products. To date more than 65 exhibitors, nearly half from outside the United States, have signed up for Atelier. Some 90 are expected in total. The trend-forward collections of these studios, some shown for the first time, will bring additional excitement to the show floor.

SURTEX and its sister shows have a symbiotic relationship. The designs of many SURTEX exhibitors are appropriate for the card, gift wrap and related merchandise of the adjacent National Stationery Show®, not to mention that some designers focus on textiles for the home furnishings market participants in the International Contemporary Furniture Fair®. In addition, a new show, Creative & Lifestyle Arts, will take place in the aisles between the National Stationery Show and SURTEX.

For complete SURTEX information, including the Conference Program sessions, Trend Theatre presentations, exhibitor listings, plus online registration to attend SURTEX, please visit www.surtex.com."
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Register online to attend www.surtex.com and we hope to see you there at booth 446!

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