Thursday, April 14, 2011

Art Licensing, A Network of Creative & Helpful Professionals – Part IV

High creativity and spirit of play are the key words to introduce our new guests this week. In this new art licensing editorial, part IV, Alex Sanso and Oscar Armelles share with us their stories that range from creating for renown companies like The Walt Disney Company to art directing in a London-based advertising agency, to establishing an independent art licensing business. Special tales for special people.

“You can’t use up creativity. The more you use, the more you have.” — Maya Angelou

(below is a legend of past or upcoming editorials on art licensing) 

Part I:                  Part II:                Part III:              Part IV:                 Part V:
Paul Brent            Tara Reed            Maria Brophy      Alex Sanso            Allan Summa
Cherish Flieder     Joan Beiriger
       Drew Brophy      Oscar Armelles      Kate Harper

• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •  

Alex Sanso

Alex Sanso
Creative juices have coursed through artist and graphic designer Alex Sanso's veins as long as she can remember. Whether designing, drawing, writing, taking pictures, painting murals...even performing comedy improv or singing is one big creative playground for Alex.

Her professional background as a graphic designer has brought experience ranging from art directing photo shoots on location with puppies, helicopters and lovestruck teens, to developing scads of humorous greeting cards with relentlessly talented creative teams, to the more traditional disciplines of developing memorable brand identities, marketing materials and packaging for companies large and small.

Alex found her true passion, though, in creating art for product. During her nine years as an artist for The Walt Disney Company, she created art for theme park merchandise such as stationery, home decor, games, textiles, apparel, souvenirs and more. She was thrilled to discover later that you don't have to be a world-famous mouse to have a successful business in art licensing. Tapping into the rich network of both seasoned and newbie licensing artists online in forums, blogs and the twittersphere has been an invaluable resource for Alex.

When not working on her own original collections, Alex is chief artopian of Artopia Creative, developing proprietary merchandise art for well known retailers and manufacturers, as well as brand identity and marketing collateral design. Oh, and belting out karaoke whenever possible. 

Oscar Armelles

Oscar Armelles
He was born in Spain and, almost from day one, he could be found with a pen and paper in his hand. He loved to draw - anything and everything. And, as soon as he was old enough, he collected all his crayons, coloring pencils and pens together and moved to America, where he studied Commercial Art.
After graduating, he relocated to London and became an Art Director for an advertising agency there. This gave him the chance to do what he loved...and to get paid for it. During this time, his passion for illustration grew and he began to work as a freelance illustrator.

He set up illustrationbyoscar, a very catchy website specializing in advertising, editorial and book illustrations. He works mainly in a digital format, using Photoshop and Illustrator, although he is quite handy with watercolors too.

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