Tuesday, September 13, 2011

Brief Tips & Tricks in Art Licensing

Here are more key tips & tricks I get from networking and in reading up about licensing from blogs or books. I'm sharing them as I go - again, these are not laws set in stone, just comments I thought could be helpful in some situations.

• The twice a year (January and July) Atlanta Gift Show at the Atlanta Gift Mart is apparently a great way to meet art licensing directors. They are willing to look at art if they have time. This is a friendly trade show where artists are welcomed. 

In art licensing one important thing to understand is which market your art is suited for - CHA's buyers are all about craft & scrap-booking with some exceptions. Atlanta is for the gift industry, garden, pets, Christmas decorations, ceramic, home decor, rugs, and hardly any paper/stationery buyers. Paper and stationary are at Surtex, along with puzzles, fabric, gift bags, characters, etc. 

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If you have any additional or contrary tips that you'd like to share, please leave a comment! I'll share more tips and tricks that I uncover in the weeks to come. By the way, have you started on your portfolio or collections yet?

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