Tuesday, April 8, 2014

Surtex 2014 and the Total Art Licensing Magazine

As per my earlier post, trade shows are important for artists to attend to develop more and better relationships with manufacturers and other people such as agents, retailers and also other artists.

So promo pieces in prominent art magazines are usually a big part of an exhibitor's marketing strategy. For example, Total Art Licensing is a worldwide magazine for the growing art and design licensing industries. The magazine has been published since 2003 and has become an essential guide for companies looking to take on an art-based license as well as a reference for artists looking for trending information.

The readership has been carefully created to provide art licensors and agents with an audience that not only matches their business needs but also helps them expand and grow their art programs into new territories and sectors. Editorially, each issue includes in-depth features, news, statistics and developments from all art-based sectors including design, fine art, photography and others. You can view their last publication here:

There will be a new one for this upcoming Surtex as the magazine gets published in both print and digital formats and gets distributed to key decision-making buyers, manufacturers and retailers in over 50 countries. If you want to be part of it you must hurry up as the deadline for submission is next week!  

As a note, readers can subscribe to the digital version of the magazine free of charge by completing the form at the back of the digital issue.

My promo piece in the magazine will be this one below ~ from my Natural Wonders collection, an image you've already seen and that you'll be seeing more and more as we approach the show in May. Branding your name and artwork is nowadays another key ingredient of art licensing!

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