Showing posts with label giveaway. Show all posts
Showing posts with label giveaway. Show all posts

Tuesday, March 17, 2015

And the Three Winners are...

Congratulations to our three winners in this special giveaway to celebrate The Moon from My Attic's 4th birthday. The winners will also be featured on this blog in the upcoming months in a special interview!

Patrizia Vitrano won the two books!

By Artist and Author Ronnie Walter

The smartphone case goes to Ev Wesson!

Design by Alex Colombo

The three thank you cards go to Madeline Faiella!

Design by Alex Colombo

Thank you all who participated and for reading our blog. Keep tuned for more fun giveaways, special product reviews, and amazing stories from our art and licensing community!

Thursday, March 12, 2015

Happy Birthday Giveaway - The Moon from My Attic Blog and 4 Years of Fun, Art and Friendships!

As promised a couple of weeks ago, a special giveaway will take place next week to celebrate 4 years of blogging about art and licensing. We will continue to publish amazing stories from artists, manufacturers, and agents as well as report on the main art & licensing design shows like Surtex, AmericasMart Atlanta, Licensing Expo and more!

So stay tuned for Tuesday, March 17 (a few days later than I earlier announced...) when we will post the three randomly selected winners of the giveaway.

The only requirements are that you sign up and leave a comment below, on our FB Page, or our Twitter.



2 amazing fun books signed by Ronnie Walter




A Southwest-Motif Samsung Smartphone Case (it fits an S4)




A set of 3 of my Recent Thank You Cards with their Envelopes




Feel free to help spread the word around to your family and friends!

Sunday, February 22, 2015

Working as a Children’s Book Illustrator - Artist Shirley Ng-Benitez

This week we are celebrating over 210,000 page views and 4 years of fun, memorable art, and lovely friendships!!

On March 13 we will announce 3 winners of a special giveaway that is being organized (United States only).

I will post photos of the unforgettable prizes starting March 1st on our FB Page, Instagram, G+ and Twitter. If you haven't yet, you will only need to sign up for one of the above social media and leave a comment to qualify for our random selection!

In the meantime, here is a fun interview with the very talented Shirley Ng-Benitez. Her enthusiasm about her creations and life is contagious!

WHO YOU ARE, WHERE YOU ARE FROM AND WHAT YOU DO: I was born and raised in the Bay Area, CA, and after living in Ohio and Arizona I came home to my favorite state and am a happily married mom of two awesome daughters. I've been in the graphic design industry for over 20 years and am now fulfilling my dream of illustrating and writing children's picture books.

YOUR FAVORITE DESIGN/ART STYLE: This is a tough question as I have too many favorites! I've always admired Cezanne's brushstrokes, Cassandre's and Saul Bass' designwork, and am such an admirer of so many artists including Mary Blair, Theodor Geissel, Beatrix Potter, Lisbeth Zwerger, Holly Hobbie, Jan Ormerod, Freya Blackwood, Arnold Lobel, R.W. Alley, Ernest H. Shepard, the list goes on…

THE MAIN INSPIRATION BEHIND YOUR WORK: My main inspiration comes from the love for my children and fond memories of my own childhood. After my mom passed away nearly four years ago, being able to connect with moments that bring me joy and peace with a little bit of silliness thrown in is where most of my work comes from. I now see how quickly one's life can fly by, so it's incredibly important for me to celebrate each day and be inspired by the people I love, the surroundings I live in, and appreciate the ability I have to create things. I am also very inspired by music, nature, creators, makers, artists, teachers, and our elders.

WHAT YOU REALLY LOVE, I.E. YOUR PASSION: I really love to draw. I have found that it not only gives me peace, especially with such a busy schedule these days, but it gives me strength. Drawing has always been a place of refuge for me as a shy kid. I was the kid in school who would hide in the crook of my elbow as I scribbled and doodled while not really paying attention to the teacher. I have found that I really really love to sketch every day and especially at night which helps me to create the pictures I see in my head. I haven't drawn this much ever in my whole life and I think it truly is what my passion is.

WHAT YOU DON'T REALLY LIKE: I don't really like the never-ending cycle of laundry that seems to creep up on me every week...but I am grateful for my washer and dryer, so no complaints! Truthfully, what I really don't like is a lot of what has been in the news these days concerning the health of our planet, the health of the people on our planet, and the very tragic horrors across the world we are now so quick to view and read upon on the internet. It's incredibly upsetting to think about what the state of the world will be like for my children in the next 5, 10, 15 years. I am hopeful for a better world for them.

A FAVORITE SOMETHING: A little sticky note on my monitor from my youngest when she was 7…it states: "With your good thing, do it good."

A MEMORABLE EVENT IN YOUR LIFE: In my Beginning Illustration course in college, my professor assigned us a project to illustrate the Gilroy Garlic Festival Poster. This was the first watercolor painting I had ever entered into anything and it won first place for that year (1988). The best thing about winning was not the $500 cash prize but the fact that they gave me 20 printed posters and that it would be printed for many years to come. It was my first professionally printed piece and I was over the moon with that!

A FUN MEMORY: Probably on the top five memories in my life was spending a vacation just with my mom on a "Watercolor painting trip in France" - we visited the South of France: Nice, Antibes, St. Paul de Vence, Aix-en-Provence, and then ventured up to Paris and finally Monet's home in Giverny. At one fun dinner with the tour group, after finishing our main course, the waiter brought us large spoons and placed them at the top of our plates. These spoons were enormous! As large as cooking spoons one might use for stirring pasta sauce. As we waited for our desserts, I leaned over and whispered to mom, "My spoon is too small." I will never ever forget my mom's laughter that night...it was priceless!

YOUR CONTRIBUTION TO THE WORLD AS AN ARTIST: Wow, I thank you for asking this..it now makes me feel as though I need to work on this part! For now, beyond donating some prints of my work to charitable foundations, I feel that my work can be taken as a "warm and gentle place that harkens back to the good ol' times." I hope for a bit of that feeling when people view my work. In this complex and fast paced busy-ness of life, I hope that when people view my work it brings them a smile, or maybe even a good memory of a less complicated time.

THE NEXT CHAPTER IN YOUR PROFESSIONAL LIFE: Recently I signed with my fabulous agent, Nicole Tugeau of Tugeau2.com and I am thrilled to say that my next chapter is to primarily work as a children's book illustrator! I'm currently working on 4 books with a potential of two more (keeping fingers crossed!). I am so very grateful and feel very blessed to be working on such wonderful projects with such great people. I am also working on my writing skills and have a growing collection of books on writing, as that is another chapter I am working on in my professional life.

A HELPFUL TIP TO OTHER ARTISTS - I have three tips:

1. Build exercise into your job; it's something I have neglected for many years, but have re-committed to recently and it just has so many benefits! My daily walks make for great ideas for illustrations, too…a sweet bonus!

2. Play! I recently completed an online course that basically helped me discover the importance of "play." For me, I have always felt that the picture I see in my mind is what the goal is; and that there is one direct line to that end. But there are so many other avenues to get to the end result, and by "playing" with different tools and approaches, the end piece becomes something "richer" in my opinion. My process had been quite linear and so discovering this has now allowed me to consider new possibilities I'd not ever thought of before. Going back to that creative place we all had as a child where it didn't matter what the end piece was gonna look like has been invaluable in my creative journey and I think if you're more of a linear kind of artist, this is something you might want to try.

3. Observe nature in its tiniest details, from sunrise to sunset; there is an unlimited amount of images you can draw from. Even in the coldest of winters there is so much beauty! A twig, a seed pod, a frozen birdbath. Really examining the small details can give you patterns or images that are right there ready to be made in your own personal way.

Tuesday, May 27, 2014

studio•Alex and Surtex 2014 - A Quality Trade Show

Set-up day at Surtex 2014
We have finally caught up with some of our sleep deficit now that we're back from the show - we had a good one again this year. Actually, I think it was better than last year in that we received really good feedback on my newest art direction (watercolors and florals) from high-quality companies, although the show started off a bit slow.

The traffic at the show seemed to pick up toward the end of the three days, the opposite of last year. So you never know what's going to happen until you do it! We suspect the absolutely glorious weather in New York on Sunday had something to do with it ;)

It was most interesting to me how well our booth design worked out - as you know from earlier posts, artist Ming Platt exhibited with studio•Alex this year. She did wonderful and her collections were well received; it was an excellent debut! Our banners had to be well coordinated to show an overall integrated look - and it appears that we succeeded based on the many positive comments we received. While our styles are different, they are also very well coordinated - I guess great minds think alike!

Alex and Ming - Surtex 2014

Ming and I also collaborated on the booth decor and giveaways - the "Seed from Our Garden" packets were so fun to create and worked out perfectly to go along with our Natural Wonders and Garden theme, a colorful parade of possibilities. In a world of synthetic everything, I am trying to grow an eco-friendly business and encourage a more natural and healthy life for all!


Growing an Eco-Friendly Business Seed Packets - © 2014 Alessandra Colombo
"Seeds from Our Garden" Seed Packets - © 2014 Alessandra Colombo
Sunflower Seed Packets - 2014 Alessandra Colombo

This year I will keep my post short. The article I wrote last year pretty much still stands as written. This is our second show and we tried to improve our marketing and interaction with companies before and after the show, mostly to find out more about what they do and how they license.


2014 studio•Alex Surtex Booth

We also decided on a different type of desk this year, a low one rather than the bistro-height one we used last year. I liked it better. It gave more visibility and provided more visual space around it, plus it seemed more friendly to visitors in my opinion. We also used tablets in addition to our paper tear sheets. They both worked well.

Next year we are planning to just do tablets as the available software has improved and we can track the design preferences of a client as they look over the images. I will still print tear sheets for the newest collections only - I so love the feel of paper!


A Few Brief Insights about the 2014 Show

Although Surtex happens every year towards the end of May, many manufacturers and art directors who attend the show are especially looking for seasonal work, like Christmas. They look for the traditional Santas, snowmen and Christmas colors. Thus, it's good to have a strong presence with winter collections if you are interested in that category of products. It will increase your booth traffic, too.

Hand painted art, specifically watercolors, seems to be growing in demand judging from the comments I got from interested licensees and the art I saw on the floor. The NSS and the ICCF featured hand made and hand painted work as well.

Hedgehogs seem to be trendy - I have been painting them for years and they are finally taking on. They are very European and incredibly adorable, and many years ago I happened to personally save a couple of them from a silly dog during a visit to my family in Italy, so I am more connected to them than owls (I personally don't have any in my collections...there are just too many already flying around out there in the licensing world, so to speak ;)

I also have a popular hedgehog fabric on Spoonflower called Friendly Hedgehog and more to come soon! We actually met with one of the Spoonflower co-founders at the show, it was a great chat and I will post more about this topic later on.

Booth Detail with Welcome Sign and Hedgehog

There seemed to be an increased number of start-up businesses walking the show, mostly POD, who are entering the licensing arena...which also meant a fair amount of helping them understand how licensing works.

My final tip post-show is: don't forget to listen to the upcoming Ask Paul Brent recap of the show, he does a great job each year and has many more insights to share!


~ Summary ~

The follow-ups are going to be fun this time around. I enjoyed talking to manufacturers who are looking for specific hand painted art so it will be a pleasure to continue create new collections in that direction!

To celebrate our successful show adventure I created a special pillow for studio•Alex using a toile pattern from my new Alpine Woodland collection which drew a lot of interest at the show:


© 2014 Alessandra Colombo - studio•Alex Pillow

I will post Part II of the after-Surtex review soon which will feature our awesome, fun and talented booth neighbors and friends, plus the Artist Doodle Board which we had at the show that was graced by many talented artists who stopped by to reconnect. Meantime, a big hello from myself, Ming and Paul - viva studio•Alex!

On our way to set up for the show
On our way to the Javits Center...
Our "Selfie" - Paul, Ming and Alex taking a stroll along the High Line after getting set up!



Monday, December 3, 2012

Upcoming Special Art Licensing Editorial

We're going to take a short break from publishing interviews and other editorials on our artists around the globe because we're preparing a special manufacturer editorial for this week. I can't wait to share this amazing insight into the never-resting world of licensing! It's an exclusive interview with a manufacturer we really, really like ... don't miss it!


© alessandra colombo - holiday peace & love tree
We'll resume the posting of our artists' interviews and stories on December 17th - there are so many wonderful artists in the licensing community, we can't seem to stop being amazed. Our goal is to eventually  publish everyone - we usually look through Facebook, Twitter, Linkedin, etc., and online shops and other design blogs like Print&Pattern - it's so fun to scroll through! And speaking of which, thanks Bowie Style for publishing my Holiday Peace and Love Tree collection!

An additional piece of news:  from time to time I will post freebies that can be download and used for non-commercial/personal use only please. The first set of giveaways are a set of fun everyday art type borders and labels for crafts projects or for snail mail. One of the patterns is a cute snail to seal your packages or envelopes. So if you like the design, go to the links below and print your own set. I use white self-adhesive sheets 8 1/2 x 11 I purchased from worldlabel.com and cut them out to fit the application I need. They work great!


"Cute Garden" labels

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